For the people surfing internet and never care about how the ad involve in each site, might be found PPC and CPA only abbreviation and doesn’t mean something. But for the people who involve in each marketing campaign for the product or for the website these words very meaningfull when negotiating price and ad for specific market campaign or internet user.
PPC means Pay Per Click it sounds each click would paid, but the mechanism is not like that, each click will accumulate, and each click only rate about 0.0xx something, it depends on the ad company which create rule base on internet user click for each link text that will direct the visitor to the specific internet ad.
CPA means Click Per Acquisition or Cost per Action, when visitor come to the site, and they have seen the ad and they make an action for the ad by visiting the website ad and signing up or just buy the acquisition is calculated. You got the payment for this kind of CPA. The traffic will effect of the PPC and CPA, the more traffic the more chance you will get, that’s why right now many blog and website publishing the more article, do not cheat google, do natural way, in fact there are many services offering to drive traffic to your website, you need to decide intelligently. Which one using black hat or white hat.
Search Engine Optimization is also the key value to drive traffic because it is related to google search engine. The way your website appear in the google search engine is by providing the right keyword for your website. There is index for keyword to measure which keyword will very efficient for your website.
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